About US Investment Network
Founded in 2021, US Investor Network LLC, based in Chicago, Illinois, is dedicated to facilitating startup funding for American entrepreneurs and making angel investing more accessible. Leveraging industry experience and a lean business model, they quickly innovate to enhance their platform. They aim to connect investors and entrepreneurs for mutual success, while ensuring user security throughout their journey.
Crafting a strategic marketing blueprint
After careful deliberation, we devised a marketing strategy to overcome these challenges. Recognizing the cost-effective potential of LinkedIn, we strategically focused our efforts on leveraging this platform to identify and engage with potential angel investors. Additionally, we created a comprehensive plan to establish social proof by emphasizing educational content and highlighting the distinct value proposition offered by US Investment Network. Through these strategic initiatives, we were able to effectively attract new investors and bolster the platform’s reputation.
Positioning the unique qualities of US Investment Network
Our primary marketing material of focus was a well-crafted brochure that showcased the value proposition of the US Investment Network. Taking inspiration from competitor’s brochures, we meticulously designed our own to outshine the rest. With custom visuals, a compelling offer to investors, and a commitment to providing exceptional service to those who join our platform, we ensured our brochure stood out from the competition.
Guiding investors from prospects to associated angels
Lastly, we implemented a streamlined funnel on LinkedIn to identify the right investor demographics. Through targeted messaging, we crafted irresistible outreach that piqued their interest. Offering a valuable whitepaper, we enticed prospecting investors to exchange their email addresses. This allowed us to initiate an email sequence, strategically guiding and educating them. The sequence nurtured their interest, gradually building excitement about joining our platform.