About Capital Mills
Capital Mills is an investment firm based in The Netherlands that provides internet start-ups a financing alternative for private equity with a royalty-based proposition called revenue-based financing. We have been working with Capital Mills since May ‘21 where we originally helped them with communications and content creation. After that, we expanded to become their full-service agency, building media relations for PR, and developing and maintaining marketing funnels to attract new investors and deal-flow opportunities.
Educating the target demographic
We created a series of multi-media solutions such as infographics, articles, eBooks, and presentations to educate the audience on Capital Mill’s revenue-based financing concept.
Stimulating Brand awareness
To ensure widespread recognition of Capital Mills, we implement a strategic brand awareness campaign. This includes proactive content sharing on social media platforms and leveraging public relations initiatives such as arranging speaking engagements for their CEO and crafting captivating articles that were published in relevant media platforms.
Executing Marketing Campaigns
We implemented direct-marketing campaigns through various advertising campaigns with which we got the attention of interested scale-ups and investors. Besides that we implemented an email marketing strategy to nurture interested leads and keep existing contacts engaged.