Meet Partner

Simon van den Heuvel is an entrepreneur with a passion for creating innovative online solutions. In 2016, he co-founded SolutionWise, a consultancy business focused on developing comprehensive business plans, strategic marketing strategies, and impactful branding and packaging for both B2B and B2C companies. Their innovative approach quickly gained recognition, and they were honored with the prestigious Chamber of Commerce of the Netherlands Innovation Challenge award, solidifying their position as promising entrepreneurs.

Building upon the success of SolutionWise, Simon recognized specific needs in the B2B and B2C markets for updated websites with professional writing. This realization led to the inception of Professional Identity, an international agency catering to local-oriented businesses in the Netherlands as well as the United States with its bespoke solutions.

During the challenging times of the Covid-19 pandemic, Simon was approached by long-time business relation Jester Schilder after a keen observation that revealed unique hurdles faced by financial institutions in establishing a strong online presence. They collaborated and identified that many financial institutions were reluctant to present themselves or their founders online due to time-intensive tasks, lack of industry-specific knowledge among agencies, and compliance and regulation challenges.

This narrowed the focus and resulted in exclusively working in the financial sector.

Simon van den Heuvel’s entrepreneurial journey has led to various awards, including the Chamber of Commerce of the Netherlands Innovation Challenge and the Business Challenge Consultancy & Entrepreneurship.

Looking ahead, Simon envisions a future where financial institutions thrive with a powerful online presence. With a commitment to providing effective services, Simon aims to redefine the way financial businesses interact and grow in the ever-evolving digital landscape.